CONTENT STRATEGY FOR THE WEB EBOOK
Content Strategy for the Web explains how to create and deliver useful, For the first time, you'll: See content strategy (and its business value). For organizations all over the world, Content Strategy for the Web is the go-to Read it to: Understand content strategy and its business value. This is the eBook version of the printed book. Content Strategy for the Web can help in delivering useful, usable content to online audiences, when and where.
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|ePub File Size:||26.38 MB|
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Editorial Reviews. Review. "In the space of a few chapters, Kristina Halvorson's little book Kindle Store; ›; Kindle eBooks; ›; Computers & Technology. Content Strategy for the Web book. Read reviews from the world's largest community for readers. If your website content is out of date, off-brand, an. Content Strategy for the Web by Kristina Halvorson is the industry's go-to handbook for creating and executing successful content strategies.
Want an example? Read this story from Buffer describing their one-month hiatus from creating new content.
Content strategy is content marketing plus brains and minus the mindless pursuit of mindshare. For whom? By whom?
With what? How often? What next? Too often, we stop at the what. Content marketing is about creating more content, strategy is about asking a lot of hard questions: why, how and more. No, really.
New Free E-Book from CMX: Content Strategy for Community Professionals
We can create as much content as we want. Do you have written criteria that help your team determine priorities?
A content strategist would. Strategy should be used to help you prioritize and say NO. Pick one.
Then get out there and discover who can help. Connect with those people. Meet them for coffee.
Start the conversations. To start a conversation about content strategy in a messed-up company, just pick ONE problem.
As simple and obvious as this sounds, most of us have created content that had no clear tie to a business goal. What business goals might content marketers tie content to? Here is a chart that shows some common goals.
She points to this definition : The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use. Obviously, no single team can create a good user experience alone. Content marketers have to collaborate with others who contribute to the overall content experience — information architects, user-interface designers, IT teams, technical-communication teams, customer-service teams, etc.
We have to think about content holistically across all content types and channels. Good content mgmt strategy helps repurposing of content across devices. Are there content policies, standards, style guides, or other editorial tools in place? A core strategy, according to Kristina, needs to be flexible, aspirational, memorable, motivational, and inclusive.
Again, if we help our clients define a core strategy, we can certainly help them to relate their business according to those factors.
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But to get there, you have to crunch the data. That means going through the content components and the people components. Content is about substance and structure. The pratical gude to using page tables is a must for organising the content.
This is quite simple even for 20 page web sites. Kristina briefly touches on IA, but her approach is more about a communication logic for the user.
Content Strategy for Marketers: Insights From Kristina Halvorson
That means focusing on the wording, the tone, even going into the microcopy, and being consistent and thorough at every step.Book is very useful for website admin, business owner, freelancers. Wait to see how it turns out.
Particularly useful is to establish the expected user lifecycles. All of the most successful community professionals we met had a strong handle on content strategy and how it related to their communities. A core strategy, according to Kristina, needs to be flexible, aspirational, memorable, motivational, and inclusive.
It also means that you can see the bigger content — and organizational — picture by sitting down and creating a formal community content strategy.
Content Strategy for the Web, 2nd Edition
The Estimate Delivery Date is when your order is expected to arrive at your chosen delivery location. For sample in B2B companies, creating content is very hard or creating content for not interesting products such as shovel, brick, Fertilizer, etc. Do they watch videos or listen to podcasts? This is the next frontier for content strategy, and the brave explorers are already blazing digital trails.