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OFFICIAL GUIDE BOOK JKT48 VOL 2

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Who are the competing organizations, products and services both direct and indirect? How will we differentiate this website and its content from what theyre doing? What do users need, want and expect? Interview potential or current users and ask the questions included in this lecture to determine the following: Is this website a B2B Business to Business or B2C Business to Consumer site? What do users expect to be able to do with the website?

Why do these things matter to them? What are they using to do those things now? What would provide value to them make their lives easier or better?

What things have you heard people prospective users or customers or your client say they need? Again, based on your research, what things do you think may be useful or valuable to them that they dont know they need?

Its great for getting people to understand the necessary tradeoffs in choosing features theyd like to see in the finished website. This is a brand portfolio strategy of AKB48 which explain as; a Competition, which to secure their market share between others girl group.

They develop those sister group which share the same value as AKB48 to maintain their consumer loyalty; b Financial performance, with some join events such as world senbatsu sousenkyou, brand could gain more profit because of the increasing of target audience the participation of overseas fans , while brand could also reduce marketing expenses for promotion; c Brand extension, AKB48 trying to increase their brand capacity towards 48 group.

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With brand extension, AKB48 could fulfill the needs of different consumer in different area or even in international markets; they also could increase their consumer awareness [8].

Market Market is a various grouping of customers that have various preference and liking [9]. The segmented market or called target market is a group of market who share common interest and needs [10].

In idol world, fans are the important element in the idol group branding strategy, because those fans are also acted as their target market. AKB48 whose become more popular lately because of the development in digital media information.

The rapid information and easily access to gain them is one of the benefactors to gain consumer awareness about AKB48 group.

JKT48 The 1st Official Guide Book

Produce 48, a collaboration project between AKB48 and Mnet is one of the recent example. According to Kizgin, Jamal, Lal Dey and Rana, online communication connects individual and business related connection. They also mentioned, social media is a place to share knowledge and information that can be major drivers for social learning [11].

Those people who involved in and the user of this media called as a media fans. According to Burgess, this media fans is a hardcore fans, gullible and easily manipulated by dangerous mass culture but they also have an important role in a brand development [12]. Indonesian Market and Hybridization The recent music trend in Indonesia is still connected with the recent pop culture.

The reason behind it is the xenocentrism believe inside Indonesian market. Therefore, Indonesian market are easily to accept the adapted version of Indonesian songs or music that already mixed with the world pop trend, such as K-Pop.

K-Pop phenomenon and its popularity in Indonesia give a lot contribution for Indonesian music trend, for example, the emerging of local group boy band and girl band with Korean style and moods. Although their existence is not long lasting, but the audiences still have the same preference as before.

Which, they prefer international or world trend of pop rather than Indonesian original culture.

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This practice is also a form of cultural hybridity, which formed because of the mimicry process from target audience towards the dominant pop culture. In the process it could develop to be an ambivalence tendency towards the dominant pop culture, because this target audience tends to combine their own pop culture and the dominant pop culture in order to match with their preference.

In this situation this target audience showed some resistance towards the dominant culture, because they not really adapting all the dominant culture and sometimes still showing their own nature [14] 4. Moreover at the same time, Dentsu Indonesia team also searching for a new business content which suitable with the idea of creating an idol group.

In Japan, AKB48 is also collaborating with Dentsu Japan, therefore the collaboration between these two companies is quite feasible.

JKT48 got their final member for their first generation in November Their first debut on TV was in 20 December and receives good response from the audiences.

According to Mr.

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Genjek Pok, the Associate Creative Director of JKT48, it was because the perfect timing between this two company and the condition of Indonesian market that suitable for this project. Another factor is because the Japanese culture that already blooms in Indonesia through manga and anime [16]. Shop with confidence. Over online math lessons aligned to the McDougalLittell textbooks and featuring a personal math teacher inside every lesson! McDougalLittell Enter a page number.

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McDougal Littell Algebra 1 What do users need, want and expect? Their first debut on TV was in 20 December and receives good response from the audiences.

Wright's blackboard perform their thankless tasks day after day without complaining. One card for each feature, including the feature name, what it does and how much it costs.

SY is Yamamoto Sayaka 's 2nd photobook.

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